“I am holding the rope for Witu.” A month-long campaign of branding, storytelling and e-commerce.
September 2025
Non-Profit
Voluntary
01 The challenge
Witu is a remote, arid area in Lamu County, where access to food, learning resources, and basic necessities is limited. Many families struggle to meet daily needs, while learners lack books, school support, and essential items such as clothing and sanitary wear.
The need was real but distant. The challenge was to help people connect emotionally with Witu and see that meaningful support was possible even from afar.
02 The approach
The campaign was built around a simple statement:
“I am holding the rope for Witu.”
The Solution was a month long campaign combining branding, visual storytelling, and an e-commerce platform, enabling people to support the cause through both donations and branded merchandise.
03 The outcome
The campaign mobilized a community, raising over KSh 1 million and collecting essential donations transforming awareness into food, learning materials, and real hope for families and learners in Witu.
