Karen AGC · Case study
2022 - Present
Church
Ongoing
“Proving that 'voluntary' doesn't mean 'low budget.' I shaped the visual voice of Karen AGC through design, photo, and video fueled by coffee, community, and the occasional church tea.”
01 The challenge
Karen AGC had a vibrant spirit but a quiet “digital door.”
With no dedicated creative department and a mountain of content to produce, the visual storytelling was a one person marathon.
02 The approach
I treated the “voluntary” role like a high-end agency startup. Beyond just designing, I built a creative engine:
Visual Rebrand: Swapped cluttered flyers for sleek, cohesive series branding.
Multimedia: Blended candid photography with cinematic video recaps.
The Media Team: Recruited and mentored a crew of young creatives, turning a solo hustle into a sustainable digital powerhouse.
17 pieces
15 pieces
6 videos
03 The outcome
“What started as a one man hustle is now a full scale creative engine. I didn’t just join the media department; I built it.
By mentoring a team of young creators, I’ve turned Karen AGC’s digital door into a world-class brand one frame, one pixel, and many cups of tea at a time.”
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